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DIGITAL CONTENT STRATEGY
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Website analysis. Content strategy. User experience. Creative direction. Information design.
Copywriting. Brand design, guidelines, and styles.
Website building. Training. Documentation.


Partnering with Great Technology Companies


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Evolving Web logo
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Screen capture of comps page from diatribe.org

Content Strategy

What We Do

Website audits & site analyses

User experience workshops & persona creation

Content analysis & recommendations

Site map creation & evaluations

Wireframing & comps creation

Design management & creative direction

Copywriting, copyediting, content creation

Site building

Training, documentation, style guide creation

Content governance analysis & planning

Design, Communications & Analysis

How We Help

Our long and varied list of experiences doing great work in design, communications, and technology ensures project success.

We leverage our multidisciplinary background, attention to detail, and understanding of user experience research methods to help our clients move their websites from ok to wow!

Content planning and analysis in Figma

Featuring

Recent Work

We love working with non-profits, colleges and universities, healthcare companies, and other organizations that want to make a difference in the world.

20+

Years of experience


5+

Design disciplines


4+

Content management systems


100%

Satisfied clients


0+

Completed Projects


https://www.dstigmatize.org

dStigmatize

dStigmatize homepage

PROJECT SYNOPSIS
A WordPress website redesign to help site visitors understand, learn, and reduce stigma for those affected by diabetes.

ROLE
Content Strategy, User Experience, Design Management, Site Building, Training, Documentation, Messaging

* In partnership with Brooks Digital

https://www.ymcacw.org

YMCA of Columbia-Willamette

YMCA of Columbia Willamette homepage

PROJECT SYNOPSIS
A major website redesign for the YMCA of Columbia-Willamette focusing on engagement and usability while leveraging the YMCA Website Services Drupal distribution.

ROLE
Content Strategy, User Experience, Design Management, Site Building, Training, Documentation, Messaging

* In partnership with Brooks Digital

https://www.timeinrange.org

Time In Range

Time in Range website homepage

PROJECT SYNOPSIS
A WordPress website built from the ground up for the Time in Range Coalition. Its goal is to educate people with diabetes and healthcare practitioners about time in range, and potentially reduce complications for those affected by diabetes.

ROLE
Content Strategy, User Experience, Documentation

* In partnership with Brooks Digital

https://gradadmissions.ocadu.ca

OCAD University Graduate Admissions

OCAD University Graduate Admissions website homepage

PROJECT SYNOPSIS
A Drupal website redesign to better address potential incoming graduate students’ needs, missions, and paths while meeting the business goals of the university.

ROLE
Content Strategy, Messaging

* In partnership with Evolving Web

https://euc.yorku.ca

York University | EUC

York University's Faculty of environmental and urban change homepage

PROJECT SYNOPSIS
Using standard and newly created WordPress components provided by York University, this website addresses the needs of incoming students, faculty, and the community for the Faculty of Environmental and Urban Change.

ROLE
Content Strategy, User Experience, Site Building, Training, Documentation, Messaging

* In partnership with Evolving Web

https://educationondemandca-site.baxterdigital.net

Baxter Medical

Baxter on Demand homepage

PROJECT SYNOPSIS
A new Drupal website designed and built to allow healthcare professionals to easily find and view educational videos and follow the latest advancements and techniques in their fields of care.

ROLE
Content Strategy, User Experience, Site Building, Training, Documentation, Messaging

* In partnership with Evolving Web

About Us

Who We Are

We pride ourselves on listening to our client’s needs, leveraging our broad knowledge and experiences, and our reputation as masters in content strategy for online platforms.

Thumbnail image of Joanne
Joanne Crone, BID

Founder & Chief Creative Officer

Joanne is a digital content strategist, creative director, and project manager who specializes in content strategy, user experience, design direction, and communications.

She creates web experiences, digital strategies, and communications programs that listen to and respond to user needs while incorporating business, technology, and design thinking. She works with leading international web agencies, other designers and programmers, and organizations that want to make positive changes to help others.

Joanne’s education and experience as an industrial designer, architectural designer, graphic designer, multimedia producer, marketing and communications professional, site builder, human factors researcher, trainer, project manager, and writer gives her a broad and unique background that she leverages on client projects.

Her deep understanding of design, communications, user experience, and technology ensures her work exceeds the creative brief requirements while meeting the technology, business, and design goals. Joanne’s industry experience and analytical thinking help her leverage a long list of software, programming languages, and tools to create custom tools for site audits and analyses.

Loving the power of Drupal, Joanne has been a member of the Drupal Association for more than ten years and an organizer of DrupalNorth and DrupalTO events. That’s where she continues to learn about new technologies and best practices, and contributes to the Open-Source community.