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CONTENT STRATEGY & DESIGN
FOR BEST-IN-CLASS USER EXPERIENCE and ACCESS TO INFORMATION.

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Design. Content. Information design. User experience.
Copywriting. Brand design, guidelines, and styles.
Websites. Training. Documentation.


Partnering with Great Technology Companies


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Content Strategy

What We Do

Website audits & site analysis

User experience workshops & persona creation

Content analysis & recommendations

Site map creation & evaluations

Wireframing & comps creation

Design & design management

Copywriting, copyediting, content creation

Site building

Training, documentation, style guide creation

Content governance analysis & planning

Design, Communications & Analysis

How We Help

Our long and varied list of experiences doing great work in design, communications, and technology ensures project success.

We leverage our multidisciplinary background, attention to detail, and understanding of user experience research methods to help our clients move their websites from ok to wow!

Content planning and analysis in Figma

Featuring

Recent Work

We love working with non-profits, colleges and universities, healthcare companies, and other organizations that want to make a difference in the world.

20+

Years of experience


5+

Design disciplines


4+

Content management systems


100%

Satisfied clients


0+

Completed Projects


Content Strategy, Design Management, Site Building, Training, Documentation, Messaging

dStigmatize

dStigmatize homepage
https://www.dstigmatize.org

PROJECT SYNOPSIS: A WordPress website redesign to help site visitors understand, learn, and reduce stigma for those diagnosed with diabetes.

Content Strategy, Design Management, Site Building, Training, Documentation, Messaging

YMCA of Columbia-Willamette

YMCA of Columbia Willamette homepage
https://www.ymcacw.org

PROJECT SYNOPSIS: A major website redesign for the YMCA of Columbia-Willamette focusing on engagement, usability, and leveraging the YMCA Website Services Drupal distribution.
> Read the case study

Content Strategy, Documentation

Time In Range

Time in Range website homepage
https://www.timeinrange.org

PROJECT SYNOPSIS: Built for the Time in Range Coalition, this WordPress website was built from the ground up to educate people with diabetes and healthcare practitioners to understand time in range, and potentially reduce complications from diabetes.

Content Strategy, Messaging

OCAD University Graduate Admissions

OCAD University Graduate Admissions website homepage
https://gradadmissions.ocadu.ca

PROJECT SYNOPSIS: A Drupal website redesign to better address potential incoming graduate students’ needs, missions, and paths while meeting the business goals of the university.

Content Strategy, Site Building, Training, Documentation, Messaging

York University | EUC

York University's Faculty of environmental and urban change homepage
https://euc.yorku.ca

PROJECT SYNOPSIS: Using standard and newly created WordPress components provided by York University, this website addresses the needs of incoming students, faculty, and the community for the Faculty of Environmental and Urban Change.

Content Strategy, Site Building, Training, Documentation, Messaging

Baxter Medical

Baxter on Demand homepage
https://educationondemandca-site.baxterdigital.net

PROJECT SYNOPSIS: A new Drupal website designed and created to allow healthcare professionals to easily find and view educational videos and follow the latest presentations in their fields of care, allowing them to learn about new techniques in patient care.

About Us

Who We Are

Founded during the infancy of online communications, we’ve evolved and adapted to address our client’s needs, becoming masters in content strategy.

Thumbnail image of Joanne
Joanne Crone, BID

Principal & Founder

Joanne is a freelance designer, digital content strategist, and project manager specializing in content strategy, user experience, design, and communications.

She creates web experiences, digital strategies, and communications programs that listen to and respond to user needs while incorporating business, technology, and design thinking. She works with leading international web agencies, other designers and programmers, and organizations that want to make positive changes that help others.

Her experience as an industrial designer, architectural designer, graphic designer, multimedia producer, marketing and communications professional, site builder, human factors researcher, trainer, project manager, and writer gives her a unique background that she leverages on projects for her clients.

Loving the power of Drupal, she’s been a member of Drupal.org for more than ten years and an organizer of DrupalNorth and DrupalTO. That’s where she puts her marketing communications background and technology understanding to good work while learning about new open-source technologies and best practices.